The Difference between Marketing and Sales

Marketing and sales are one of the most essential components of the survival of any business in today’s marketplace, whether it is done online or offline.

While both are dependent on each other many people confuse marketing with sales and vice- versa which can be a big mistake.

Marketing involves designing a product or service according to the needs of the market and customers, promoting the product through advertising etc. as well as establishing a competitive price point for the product or service.

Marketing is the platform that drives product or service sales. While on the other hand the sales process is what you do in order to successfully sell a product and/or service and acquire a new customer.

Sales and marketing work together as an integral part of selling and one cannot be done without the other. The success of any business is crucial to the success of these two important activities.

While the marketing process involves the research and design of the product or service, advertising etc. the sales process is the execution of all the efforts which involves direct interaction with consumers either by in-person meetings, cold calls or by networking.

The most important role of marketing is to create opportunities for your business to get sales. Marketing drives sales and sales drives companies’ success.

Marketing is like a life support for sales! They go hand in hand!

Just keep in mind as you move forward with your online marketing efforts that marketing is everything that you do to reach and persuade potential prospects.

The sales process is everything that you do to close the sale and bring in revenue for your business.

Both are vital to the success of your business and as I mentioned earlier, you cannot do one without the other.

To Your Success!

Kimberly E. Fowler

Tax Business Mentor

www.mytaxprosoftware.com